Better Built Homes
Data-Driven Redesign
New Brand, New Design, New Results
Background
Better Built Homes was undergoing a brand refresh, evolving from a casual look to a more professional and refined identity. As part of this transformation, they introduced a sleek new logo. However, to fully embody this refined brand identity, a complete website redesign was in order.
That’s where we came in. As a data-first agency, we worked closely with Better Built Homes to make sure meaningful insights informed their redesign. With a modest budget, we prioritised essential research methods to make the most impact. Our approach focused on a competitor analysis, which served as a foundation for the redesign.
This analysis not only highlighted opportunities for Better Built Homes to stand out but also provided a clear roadmap to help them outpace the competition. The result? A website aligned with their new brand that sets them apart in a competitive market.
Here's the website before the re-design:
Approach
As part of Better Built Homes’ website overhaul, we conducted a detailed competitor analysis, comparing them to their top 10 competitors. This analysis focused on the key pages that define user experience and drive conversions, including:
- Home
- Home Listing
- Home Details
- Display Houses
- Packages
- Conversion Pages
For each of these pages, we performed a meticulous review, examining critical elements such as:
- Content by evaluating clarity, depth, and relevance to user needs.
- Calls to action and links by assessing how effectively they drive engagement and conversions.
- Conversion strategy by identifying best practices and gaps in competitor approaches to maximise lead generation.
- Navigation style and grouping by analysing the ease of finding information and logical grouping of menus.
- Visual cues by reviewing the use of imagery, icons, and design elements to guide users intuitively.
- Structures by comparing layouts for usability and aesthetic appeal.
- Unique selling propositions by identifying how competitors showcase their differentiators and what Better Built Homes can highlight to stand out.
- Filters by examining tools that help users personalise their search and improve accessibility.
Due to privacy reasons, the names in the analysis have been masked.
Design Strategy
As part of Better Built Homes’ website overhaul, we conducted a detailed competitor analysis, comparing them to their top 10 competitors. This analysis focused on the key pages that define user experience and drive conversions, including:
- Retained essential conventional features by ensuring the website kept familiar elements users expect, such as intuitive navigation and clear CTAs, to maintain usability.
- Streamlined navigation by simplifying the menu structure to make key pages and features more accessible.
- Improved visual hierarchy by designing pages that guide users' attention to high-priority content and actions.
- Highlighted unique selling points by prominently showcasing Better Built Homes’ differentiators to distinguish them from competitors.
- Optimised for conversions by strategically placing CTAs, forms, and contact options to drive leads and bookings.
Starting with wireframes, we planned the site’s structure in collaboration with the SEO team to ensure it was both user-friendly and optimised for search. Basic prototypes were created to test functionality and gather feedback, which was used to refine the designs.
Results
Once finalised, the designs were brought to life visually, incorporating the new brand's polished and premium aesthetic. The end result was a sleek, professional website that perfectly aligned with Better Built Homes’ refreshed direction.
It’s been two years since Better Built Homes’ website launch, and the results speak for themselves. The company has seen a significant improvement in lead quality. Building on this success, we’ve continued refining the website through organic search and paid media services, achieving:
- 26%–81% more conversions across organic search and paid media channels
- 30%–114% increase in traffic for organic search
- 78% more paid media clicks
We’re looking forward to our continued partnership with Better Built Homes.
Want to see results like these for your business? Get in touch with Yoghurt Digital today to find out how we can help you achieve measurable growth.
Yoghurt Digital has been an integral part of our marketing team for over six years. Their unwavering support provides us with the confidence that we can tackle any challenge or project with ease. Each member of their team works seamlessly as an extension of our own, demonstrating a level of professionalism and collaboration that is truly rare.
It has been an absolute pleasure to work with Yoghurt Digital, and their contributions have been instrumental in driving our success. We look forward to continuing this outstanding partnership for years to come
